Centralized SEO/SEM Data Warehouse
Overview
Built centralized GCP data warehouse consolidating SEO, SEM, analytics, and performance data from 12 disconnected sources, serving 200+ stakeholders.
Key Outcomes
$2M
CAD annual cost savings
200+
Stakeholders empowered with self-service insights
12
Data sources consolidated
40hrs
Weekly manual work eliminated
The Challenge
Data was dispersed across 12 different tools and sources, requiring 40 hours/week of manual reporting. Executives and managers lacked real-time insights, and high tool costs were impacting the budget.
My Approach
- Architected unified SEO/SEM data warehouse on Google Cloud Platform
- Developed automated ETL pipelines using Cloud Functions, Storage, and Scheduler
- Designed and deployed real-time analytics dashboards in Google Data Studio
- Established comprehensive data governance model defining roles and IAM access
- Implemented change management program driving Data-as-a-Service adoption
- Conducted training sessions, workshops, and weekly office hours
Technologies & Tools
Key Learnings
Data democratization requires not just technical infrastructure but strong change management. Self-service analytics empowers teams but requires proper governance. ROI from data platforms compounds over time.
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