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AI-Powered Vital Events Modernization

Ministry of Public and Business Service DeliveryToronto, ON2024 - PresentIntegrated Product Manager (Principal Product Lead)

Overview

Leading product strategy and cross-ministry digital transformation for Ontario's vital events registration system (Birth, Marriage, Death certificates) serving 15M residents. Championing AI+OCR solution to modernize a 26-year legacy system.

Key Outcomes

60%

Reduction in processing time through AI+OCR automation

50K+

Annual paper applications to be automated

$2M+

Projected annual savings

60%

Reduction in cross-team dependencies

The Challenge

The vital events registration system was built 26 years ago and relies heavily on paper-based processes. Staff manually entered data from 50K+ annual paper applications, leading to high error rates, slow processing times, and citizen frustration. The legacy system couldn't scale to meet modern expectations.

My Approach

  • Defined long-term vision and OKRs aligning product direction with policy goals and technical modernization roadmap
  • Established product management frameworks across four parallel product teams, restructuring from project-centric to product-centric model
  • Spearheaded API modernization and metadata standardization for legacy systems
  • Promoted integration of AI + OCR solution to extract structured data from scanned paper applications
  • Established analytics practice defining KPIs to measure adoption rates, form completion, and user drop-offs
  • Authored comprehensive PRDs, BDDs and Epic/Feature/Story Writing Guide adopted across product cluster

Technologies & Tools

AI/MLOCRAzure DevOpsAPIsPower BIGoogle Analytics

Key Learnings

Government transformation requires balancing innovation with strict regulatory compliance. Building trust with stakeholders through quick wins while maintaining long-term vision is essential. Product-centric operating models can dramatically improve delivery even in traditional government environments.

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